Cathy's Social Marketing Projects

Kuai3 E-Commerce Site Facebook

When managing this fan-page, it is as important to create engaging content as to create content that would lead to conversion. We use graphics and video to boost impression, and with an end-goal of boosting sales revenue.

BenQ WiT LED Lighting Facebook

I worked with BenQ to launched its new product: WiT E-reading LED Lighting, in August 2015. We believe Facebook is a great media to introduce WiT to the consumers.

I worked as the project lead to control the schedule, budgeting as well as content creation. I also took part in the offline events for over 150 participant.

The most challenging part of this project was to track the conversion results. I focused on analyzing what marketing message, with which gragh design, and to which target audience has higher chance to lead to a conversion.

BenQ Taiwan Facebook

The objective for this project was to promote BenQ's 7 product lines, and building relationship with its Facebook fans. I worked with another project lead in content creation and media buying.

Instead of hard selling the products, we used educative or interactive topics that relate to the product. By doing so, the audience could have deeper understanding of BenQ and the products.

BenQ Global Facebook

Working as the project lead for BenQ's global fan page management project, I was in charge of scheduling, budgeting, media buying and copywriting.

We used different topics of content to promote BenQ's products and its brand. The content were used on 5 fan pages accross countries. It was interested to see how peoeple in different regions react differently.

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